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2TORIAL
Learn2 Choose Appropriate Business Gifts (continued)
Step 1: Know when to give

A business gift will always have some ulterior motives behind it (otherwise it wouldn't be a business gift), but when you give it can make the difference between an acceptable motive and a suspect one. Keep these guidelines in mind before you start shopping:

While sending marketing products to drum up business is acceptable, as a general rule, don't present gifts until the business at hand has been established (for example, when a deal has been reached) or completed. A gift received before any agreements are made will be seen as presumptuous, and can even be construed as a bribe.

Once a business agreement has been reached, it's OK to send items for appropriate holidays. Just be sure you have the right holiday for the right person (or group).

Unless you're friends with the client, it's usually a good idea to stay clear of birthdays, marriages, births, condolences, and other such occasions. Many people don't like to mix business with their personal lives.

Remember the speakers and teachers invited for company seminars and the like. You can give them a gift as thanks for taking the time.

International clients may have different standards regarding when to give (and when not to), so be familiar with any cultural differences.


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2TORIAL STEPS
Introduction
Step 1: Know when to give
Step 2: Know the recipient
Step 3: Find the appropriate gift
Step 4: Present the present

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