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2TORIAL
Learn2 Write a Business Plan (continued)
Step 8: Introduce the management team

People are your most important asset. It may sound like a feel-good ad, but it's true. The more complete your management team, the better. Demonstrate that you have a well-rounded team in which each person has a well-defined function. Most important, show that, as a team, you're capable of meeting the goals outlined in your business plan. The management team section should include:

A chart that explains how the full-time management is organized, including accounting, operations, marketing, sales, and any other industry-specific specialists

Bios of all managers, outlining the skills and experience that make them right for the job (full resumes can go in the appendix)

A list of the board of directors, with bios

A list of outside advisors or consultants


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2TORIAL STEPS
Introduction
Step 1: Understand your audience
Step 2: Prepare to research and write
Step 3: Outline the essentials
Step 4: Detail the investment opportunity
Step 5: Analyze the company and industry
Step 6: Address the market
Step 7: Explain how your business will run
Step 8: Introduce the management team
Step 9: Prepare a financial plan
Step 10: Provide source materials
Step 11: Avoid common pitfalls
Step 12: Proofread your work

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