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2TORIAL
Learn2 Write a Business Plan (continued)
Step 3: Outline the essentials

No matter what your racket, a standard business plan includes the following 11 sections:

Executive Summary
Investment Opportunity
Company/Product Analysis
Industry Analysis
Market Analysis
Marketing Plan
Development Plan
Manufacturing/Operations Plan
Management Team
Financial Plan
Appendices
Begin your plan with a brief, one- to two-page summary, devoting a short paragraph to each section of the entire plan. This executive summary helps potential investors quickly decide whether they want to study your ideas further--so make it enticing. Emphasize your strengths as an organization, the ways you differ from the competition, and how you can realistically reach a potentially large, untapped market. Include contact information here so investors can reach you if they're interested.



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2TORIAL STEPS
Introduction
Step 1: Understand your audience
Step 2: Prepare to research and write
Step 3: Outline the essentials
Step 4: Detail the investment opportunity
Step 5: Analyze the company and industry
Step 6: Address the market
Step 7: Explain how your business will run
Step 8: Introduce the management team
Step 9: Prepare a financial plan
Step 10: Provide source materials
Step 11: Avoid common pitfalls
Step 12: Proofread your work

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