Step 3:
Outline the essentials
No matter what your racket, a standard business plan includes the following 11 sections:
Executive Summary
Investment Opportunity
Company/Product Analysis
Industry Analysis
Market Analysis
Marketing Plan
Development Plan
Manufacturing/Operations Plan
Management Team
Financial Plan
Appendices
Begin your plan with a brief, one- to two-page summary, devoting a short paragraph to each section of the entire plan. This executive summary helps potential investors quickly decide whether they want to study your ideas further--so make it enticing. Emphasize your strengths as an organization, the ways you differ from the competition, and how you can realistically reach a potentially large, untapped market. Include contact information here so investors can reach you if they're interested.
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