First of all, put up a "For Sale" sign in your
car's window with your phone number, especially if
you're not in a great hurry. People who call will
have already seen the car and still be interested,
saving one possible step for the showing. When
placing an ad in the classified section of your
local paper, run a Friday-Sunday ad if the rate is
high, as weekends are the peak buying period. In
the ad, note the vehicle's type and year,
condition, body style, price, and your phone
number. Give a time to reach you in order to save
time and missed opportunities. Here are some good
items to mark--and their abbreviations:
- The number of doors (4dr)
- The number of cylinders (4cyl)
- Power features (Pwr win)
- Mileage (45k)
The last can save you many sprints to the phone,
since that's the first question most callers ask.
But don't abbrv. 2 mch. because it's 2 diff. 2 rd.
It may not be such a bad idea to cap desirables
such as "1ST OWNER," "RELIABLE" or "CLEAN."
Make sure and be honest about any statements you
make. Also, it may be worth your while to mention
big problems with the car in the ad; this will save
time and wasted calls. Be sure to list your price.
Otherwise, serious buyers will assume a high price
and skip your ad and bargain hunters will call
looking for a steal.