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| 2Roam, iWon Ink Deal For Wireless Delivery |
| By Ann M. Mack (excerpted)
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| September 11, 2000
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Marking its first portal customer win, 2Roam, a wireless application service provider that takes HTML content from Web sites and converts it to wireless markup language (WML), announced today that iWon.com has selected it to extend their content from the Web to wireless. As a part of the deal, 2Roam plans to transfer iWon mainstays, such as news stories, sports scores and weather, as well as the potential to win cash prizes, to mobile devices. Just as in the wired world, users can earn chances to win iWon's daily, weekly, monthly and annual drawings while they surf, said Bryan Wargo, CEO of 2Roam.
While companies continue to grapple with the best way to enter the wireless arena, iWon saw this as an opportunity to extend their brand presence now, rather than wait for the killer app, said Andrew Bein, iWon vp of corporate development. "It is the extension of the Internet at this moment," Bein explained. "It is an outgrowth of our existing Web site." The wireless site is due to launch in six to eight weeks.
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