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| Capital One Signs iWon.com Card Deal |
| July 21, 2000
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Capital One Financial Corp. has agreed to issue a cobranded credit card with iWon.com, an Internet portal that offers access to a variety of news sites and merchants, as well as sweepstakes incentives to search the Web, check e-mail, or shop.
The program, scheduled to begin this summer, is to give cardholders 50 free entries per transaction -- up to 500 per month -- into iWon.com 's monthly $1 million, and annual $10 million sweepstakes.
"We're taking rewards-based marketing one step further," said Nigel Morris, president and chief operating officer at Capital One.
iWon.com, which was started in October, also gives away a daily prize of $10,000 and 30 weekly prizes of $1,000.
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