 |
| Keep 'em Coming Back |
| by Roger O. Crockett
|
| May 15, 2000
|
| Red-hot rivalry has Web execs working hard to make their sites ''sticky''
For Arthur ''Ti'' Moyer, picking an Internet portal to nab his daily dose of online news and shopping was a cinch. Even though portals are as common these days as the fluctuations on Nasdaq, Moyer surfs straight to iWon.com. Why? The six-month-old site mixes news, sports, and other content with the chance to win $1 million every month. The concept elevated iWon to the fifth-most-visited site on the Web in February, according to Media Metrix. And it may just stay there. ''I'll continue to use iWon,'' says Moyer, an engineer in Adrian, Mich., who walked away with $1 million in iWon's February giveaway, based on an accumulation of points for browsing the site. At iWon, the $1 million prize is its hot glue. But the site is careful to mix its giveaways with content. For example, the shopping area includes a buyer's guide with reviews. And of course, there's that added incentive: Click on one of the 22 shopping categories, and you accumulate points that go toward a chance to win cash. Now that's something that sticks with you.
|
| Click here
to Read More About Ti Moyer!
|
|
|
