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Amazon.com

The biggest in books

Many e-commerce palaces have been overhyped (and undershopped), but at least one Internet venture probably deserves the accolades and stratospheric stock price. Billed initially as "Earth's biggest book and music store," Amazon.com is the industry leader in business-to-consumer e-commerce.

Literary poster child

Since its 1995 founding, Amazon.com has been the poster child of Internet retail, its fortunes watched closely by e-commerce tea leaf readers. In addition to beating out stealthy bookseller-competitors, Amazon.com reports some of ...

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