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L'Oreal

History: Making sure the hair creams taste OK

L'Oreal buffs, scrubs, and powders the world. The company's extensive line of beauty products is sold to American men and women through its main U.S. subsidiary, Cosmair. Based in Clichy, France, L'Oreal was founded by chemist Eugene Schueller, who coined the company's nonsensical name because he liked the way it sounded. He started L'Oreal in 1909 to market his hair coloring products, and soon expanded into shampoos and soaps. Under Schueller's watchful and eccentric eye - he was known to taste hair creams to ensure the chemical compo ...

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