More than just tractors
Deere & Company offers far more than the tractors and lawnmowers for which it is best known. The world's largest maker of combines, tractors, and other farm equipment has diversified. Deere recently added a broad range of financial services that includes credit and banking operations.
Turning saws into plow blades
The company began in 1837 when John Deere, a Vermont-born blacksmith lured by dreams of fortune in the West, moved his operations to Grand Detour, Illinois. Deere fashioned a plow from a broken steel saw blade that could cut through the tough mid-western soil better than the old cast-iron plows that pioneers had brought with them from the East. Faced with recession-era losses in the early 1990s, Deere rebounded by streamlining its operations and reinvigorating its research and development program.
Turmoil in the heartland, trouble for Deere
Amidst continuing periods of hardship for farmers and the farm-equiment business, Deere's emphasis on consumer products has kept earnings from plummeting. The company now derives one-third of its profits from construction and garden equipment, including riding mowers and leaf blowers. These areas are growing three times as fast as Deere's farm equipment division. Still, Deere's core business remains rooted in farming. It tops the list of global agricultural equipment manufacturers and is a leader among industrial equipment manufacturers for commercial and private markets. Yet no matter how much diversification Deere undertakes, overseas economic turmoil continues to suck away earnings. The export market for American farmers has recently diminished, depressing Deere's performance in farm equipment.
Despite its struggles, Deere continues to focus on the expansion of its product line and of its international presence. In early-2000, the company introduced a new line of both small and large equipment; and in summer 2000, a year after selling its insurance group, Deere announced that it would open its own federally insured savings bank. Additionally, Deere has acquired InterAg Technologies, NavCom Technology, and Timberjack; and it has increased its interests in Brazil, China, and Turkey.
Deere & Company accepts resumes by fax and regular mail. At its employment Web page, www.deere.com/hr/employment/. The company also provides the opportunity for applicants to construct on-line resumes, which can be sent directly to the main office. The Web page describes different opportunities available at each Deere location and gives a college recruiting schedule for management positions. For Deere's top six hiring division--engineering, information systems, operations, finance, marketing, and supply management--the Web site lists qualifications, career path, and typical tasks.
Resumes can also be mailed to the company. Keep those resumes simple, unstapled, and unfolded. All resumes must be scanned into a central database, where they remain "active" for up to six months.
Deere & Company strives to foster a "sophisticated" and "forward-looking" corporate atmosphere in which employees operate with a significant degree of independence and autonomy. Deere employees are "spirited and enthusiastic" about their work; they like completing their projects in "a team settings without having senior management hanging over our shoulders." Deere also boasts an "outstanding record of hiring and promoting minorities." Employees at headquarters in Moline enjoy "beautiful offices" that make it "a pleasure to drive up to the building."
Agricultural and Construction Machinery;Financial services
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