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An online advertising force 24/7 Media is a leading seller of online advertising targeted to specific demographics. Utilizing its proprietary database of user demographics, 24/7 Profilz, the company features ads on a large number of participating web sites, including The Sporting News Online, Reuters News Networks, AT&T WorldNet and the idealab! network of Internet businesses (which includes eToys, CarsDirect.com, and Cooking.com). Currently, its ads reach more than half of all Internet users in the U.S. 24/7 was created in December 1997, the result of a merger of three online marketing and sales powerhouses: Petry Interactive, Katz Millennium Marketing, and Interactive Imaginations. Since the merger, the company has grown rapidly, acquiring agencies throughout the United States, Europe, Latin America, and Asia. A wide array of services 24/7 Media separates its clients into 21 content channels, with topics including technology, news/information, and games. Advertisers can select specific demographic criteria for their ads and decide if they want to restrict the ads to a certain online service (AOL, Prodigy, etc.), domain (.edu, .org, etc.), browser type (Explorer, Navigator, etc.), or other category. They can choose how frequently their ad is shown, when consumers see it, and what kind - banner, sponsorship, or direct e-mail - they want shown. 24/7 also provides "preferred merchant" sponsorships on shopping sites, as well as a promotions service that generates ad leads. It's the technology, stupid In January 2000, 24/7 Media acquired new technology to display ads on web sites when it bought Imake Software and Services Inc. and Sabela Media Inc. One month later, it announced the purchase of AwardTrack Inc., giving it access to AwardTrack's customer relationship management (CRM) program that allows web sites to award redeemable, exchangeable points to loyal customers. And in March 2000, 24/7 strengthened its role as a leading force in e-mail direct marketing when it bought Exactis.com, acquiring the company's technology for managing continuous e-mail conversations with customers. Perhaps most tellingly, in May 2000 24/7 filed a lawsuit against DoubleClick alleging infrigement of a 24/7 patent, as well as a suit alleging that Doubleclick failed to disclose some of its own patent information. 24/7 and the competition Having undergone extensive consolidation, the Internet advertising industry is left with three major players - 24/7, CMGI, and DoubleClick. While all three companies have developed effective, if similar, technologies for targeting consumers online, industry observers point to 24/7's wide international presence - offices in 50 cities in 27 countries - and strength in e-mail direct marketing as significant edges over the competition. With over 15.5 million e-mail addresses in its network, 24/7 Media's e-mail marketing division, 24/7 Mail, is the largest global permission-based e-mail database in existence. The company manages over three times more addresses than its nearest competitor.
While 24/7 Media does not list specific job openings on its web site, resumes from prospective employees can be e-mailed to employment@247media.com. Applicants are advised to include a cover letter indicating the type of position desired, geographic preference, and current compensation. Typical openings include jobs in online media sales, account management, technical support, and database marketing, among others.
Internet advertising sales and marketing More Company Profiles For more career information, go to Vault.com ©2000, Vault.com Inc
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