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As the world's most successful beer manufacturer, Anheuser-Busch has weathered everything from Prohibition to criticisms of its hugely popular advertising campaigns. In the process, the company has extended its corporate range. Today, it makes not only malt beverages, but also owns Busch Gardens theme parks and Sea World nature and water parks. Keeping it in the family Still owned and run by the Busch family (now five generations into the business), Anheuser-Busch maintains its market share by spending over $500 million each year on advertising. The company has also taken steps to present itself as a responsible corporate citizen through projects such as wildlife conservation at Sea World and nationwide alcohol abuse awareness programs. The combination of ice beer and polar bear cubs may seem incongruent - and it is. Anheuser-Busch is still the subject of fear and loathing by children protection advocates. Nevertheless, the company has managed to thrive. Holding nearly 50 percent of the market, Anheuser has joint ventures in China, Mexico, and South America. New Bud products? Whassup In 1998 Anheuser-Busch began test-marketing a new product meant to tempt women, people over 50, and the calorie-conscious. The beer, which is called Catalina Blonde - reminiscent of an Aaron Spelling series? - has the lowest alcohol content and fewest calories of any alcoholic product Anheuser-Busch has ever brewed. To attract senior drinkers, the beer will be advertised in Modern Maturity magazine; commercials on daytime television are meant to entice female drinkers. Other new products include lemonade-like spirit Doc Otis' Hard Lemon Flavored Malt Beverage, and Tequiza, a brew combining the flavors of tequila and lime. Attack of the beer thugs MADD is mad! In 1998, Mothers Against Drunk Driving accused Anheuser of appealing to children with the use of cartoonish frogs and lizards in its campaign ads. Anheuser resolutely denied that it markets to youth; but the pitch of criticism rose after R.J. Reynolds ceded to pressure and retired the kid-cool Joe Camel. Anheuser was also attacked by competitors after it launched a campaign to get distributors to drop rival brands. Even the Justice Department came in to investigate. Despite the hullaballoo, however, Anheuser's controversial campaign works. Results from the fourth quarter of 1999 exhibited increased profits. In the beginning of 1997, 41 percent of the independent beer distributors affiliated with the company carried only its brands; by mid-1998 that figure had jumped to 44 percent and is still growing. As the company becomes more powerful in the beer distribution network, smaller brewers who also rely upon these distributors are whining. Anheuser is staying tough - and getting away with it. In October of 1998, the Justice Department ceased their investigation, concluding that no legal action would be necessary. "We are pleased, but not surprised by the outcome," said Royce Estes, deputy general counsel of Anheuser-Busch.
Applicants should submit their resume and cover letter to Anheuser-Busch's Human Resources department. The company scans all resumes into a database and then holds them there for up to six months, matching them against positions as they become available. Anheuser-Busch does not post entry-level job openings nationally and calls its hiring process "highly competitive."
The evolution of Anheuser Busch Anheuser-Busch, insiders say, is "moving from the traditional corporate environment to a younger, more open one." Employees enjoy up to eight weeks of paid vacation each year and like working for a company that "attends to its employees' need better than anyone else in the industry." They also call Anheuser-Busch's "Diversity Program," which is aimed at the hiring and retention of minority employees, an "aggressive effort" that has "wholesale corporate support." Marketing and Promotions employees, in particular, appreciate working with "one of the biggest marketing and advertising budgets in the world."
Corporate Staffing Corporate Staffing One Busch Place1 181-1 St. Louis MO 63118 (314) 577-0719
Budweiser beers;Michelob beers;Busch beers;Natural Pilsner;Natural Ice beers;King Cobra;O'Doul's;Elk Mountain beers;Red Wolf;Zeigenbock;Busch Gardens Theme Parks;Sea World Theme Parks
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