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Cisco Systems 170 W. Tasman Drive, San Jose, CA 95134-1706
www.cisco.com (408) 526-4000    Fax: (408) 526-4100  

The Scoop  

Leaning on a third leg

Some call Cisco Systems the third leg in the "triopoly" that also includes Microsoft and Intel. Optimistic employees already have coined a term for the synergy -- "Wintelco." While Microsoft writes the software and Intel makes the powerful chips that run PCs, Cisco manufactures the routing systems and switches that help computers talk to each other via networks and the Internet. Founded in 1984 by Stanford University scientists (and lovebirds) Leonard Bosack and Sandra Lerner, Cisco has built its fortunes upon the surging demand for reliable network technology. The company sold its first router in 1986, and saw its market explode. Cisco is currently the world's leading supplier of networking products, including multiprotocol routers, bridges, workgroup systems, Ethernet switches, and network management software.

The backbone of the Internet

Cisco's Internetworking Operating System (IOS) allows computers running from different operating platforms to work together seamlessly. The Internet explosion has translated into a booming business for Cisco. The company now makes more than 80 percent of the routers that serve as the Internet's backbone. It also produces much of the technology that connects individual networks to the World Wide Web: routers, LAN and WAN switches, dial and other access modes, SNA-LAN integration, web site management tools, and the aforementioned network management software.

The competition thickens

In 1998, the data networking company initiated talks with telecommunications giants Lucent Technologies and Northern Telecom (now called Nortel), but was firmly rebuffed. Both companies have plans to enter Cisco's turf and develop products that would compete directly against those of Cisco. Lucent echoed its refusal a few months later, when it leveled a patent infringement lawsuit against Cisco, alleging a violation of eight data networking patents. Meanwhile, Nortel bought Cisco competitor Bay Networks for $7.6 billion. Cisco has now shifted its focus from merging with a major telecom company, to acquiring massive amounts of smaller companies and bringing them under its wings.

May we come in?

While a mega-merger is unlikely, partnerships appeal to Cisco. Cisco is leery of the "go-it-alone" strategy, and has formed partnerships with Microsoft, Intel, Hewlett-Packard, GTE, Alcatel, and Dell. Some of its most intriguing deals are with consumer goods makers such as Whirlpool and Samsung. As everything from dishwashers to microwave ovens become Web-capable, Cisco hopes these deals will introduce Cisco products into millions of households and the Cisco brand into millions of hearts. The company has estimated this consumer-networking market at $9 billion.

10 years, 8,000 times bigger Cisco has also leveraged its astounding market capitalization to acquire other companies. The total value of its stock has grown 8,000 percent since the company went public in 1990, and it is now the third-most valuable company in the world, behind Microsoft and General Electric. As of June 1999, it had acquired a total of 35 companies to gain technology expertise in network management, digital subscriber line (DSL), voice/data/video integration, and phone circuitry systems. Cisco Systems expects such acquisitions to play "an ongoing role in ... leadership strategy" to compete with rivals such as Lucent Technologies Inc. In June 1999, Cisco and mobile phone maker Motorola together purchased a piece of Bosch Telecom and will form a joint company. The new company, SpectraPoint Wireless, will offer high-speed voice, data, and video transmission. Cisco has made major inroads in the voice transmission field recently.

Further deals and agreements

In August 1999 Cisco made even more purchases and signed a large agreement. Cisco spent $1 billion to acquire 19.9 percent of the consulting branch of accounting firm KPMG. This move will help Cisco because the company is frequently forced to utilize outside consultants to help clients design, implement, and maintain their networks. In addition to this investment, Cisco acquired two networking companies, Cerent and Texas's Monterey Networks. The Cerent deal was worth roughly $6.9 billion and the Monterey deal $450 million, both in stock. The two companies deal with the routing of traffic over fiber-optic lines used by large telecom companies. (Cisco is looking to form a sales partnership with just such companies.) As though this weren't enough, August also saw Cisco sign a major agreement with Acer. Under the terms of the agreement, Cisco will help the company update its network in Taiwan and then implement the changes in Acer's worldwide offices. Before the month was out Cisco entered into a multi-billion dollar partnership with IBM. Cisco agreed to buy $2 billion in IBM equipment and the two companies decided to partner in a variety of R&D initiatives.

As if all that weren't enough, early in 2000 Cisco went ahead and signed another deal -- this time with ArrowPoint Communications Inc. in a whopping $6.0 billion stock deal designed to help it better handle routing Web traffic. Cisco said it hopes to use the Acton, Mass., company -- which went public in March -- to deliver enhanced services to its customers and help speed up the delivery of content over the Internet.

Getting bigger by the minute

As if those deals weren't enough, Cisco announced in May 2000 that it plans on acquiring up to 30 firms by the end of 2000. By using what industry insiders are calling "Cisco cash" (basically their booming stock value), Cisco is able to trump most of its competition for these burgeoning firms. By June 2000, Cisco had already acquired firms like Atlantech Technologies, JetCell, and Altiga networks. This strategy gives Cisco an edge on the competition by giving its thousands of in house engineers access to a wide breadth of research and technology, and at the same time, it makes sure Cisco is constantly unveiling new products and services. Cisco is also expanding its physical spaces with new offices and campuses popping up seemingly daily.

In July 2000 the company acquired Komodo Technology Inc., which develops devices that allow analog telephones to place calls over Internet-protocol-based networks. Cisco exchanged $175 million of its common stock for all outstanding shares and options of Komodo.

For $450 million in Cisco common stock, the company also acquired NuSpeed Internet Systems, a company in Maple Grove, Minn., that had been operating in "stealth mode." NuSpeed would enable Cisco customers to converge data and storage networks into one infrastructure.

Crossing borders everywhere

Cisco has continued its trend of forming alliances in a global way, as it inked deals with Lockheed Martin, Telkom Austria and the government of India. In July the computer networking giant continued reaching out globally as it teamed up with Singapore-based StarHub, a telecommunications company, to build a broadband Internet network for businesses in Singapore. It has also made similar investments in Australia, the Philippines, China, and Hong Kong.

Safety net

One might worry that with all the acquisitions, that one's job is never safe -- especially if you work for the company being bought out. However, after the 1993 acquistion of the Crescendo Communications, Cisco developed the "Mario rule" which states that someone from the acquired firm can only be fired if their CEO gives his or her consent.

Getting Hired  

Cisco hires MBAs into a business 10-week development internship which allows business school students to combine financial analysis and market research. The interns end their summer by preparing a summary business plan for strategy in a particular industry or area. Marketing, finance, and business development positions available are posted at the company's web site at www.cisco.com. The company has a strong name and presence at top business schools; a list of visits for information sessions and interviewing is also posted at the company's web site.

Our Survey Says  

Cisco employees work in a "high energy" environment that stresses "productivity above all else." Recent hires praise the "incredible" training that they receive and relish the chance to work for a company where "intelligence, learning aptitude, and resourcefulness are more highly prized than the ability to kiss butt." Wired said of Cisco employees: "Nobody has this much fun going to work. All [Cisco employees] do is smile, smile, smile." An insider adds: "If you are remotely entrepreneurial, you will work crazy hours because you want to, not because you have to." Happily, though, "there is 'extra-duty' pay for salaried employees working weekends and holidays."

Any complaints? The pay is "not up to snuff," complain some employees. One insider says: "Considering the cost of living in [San Jose], it isn't great -- maybe better than many, but worse than many -- the pay scales definitely need adjustment to reflect the extremely high cost of living, as well as the fact that most people in my department are recent college grads with big loans." However, as a bonus, "other companies will pay lots more -- up to 60 percent more -- to hire us away." Some employees are none too thrilled about Cisco's "non-territorial offices," the company's policy of not having assigned desks for most employees (except support staff, which need access to their files, and managers, with their sneaky managerial secrets) -- all cubicles are first-come, first-served basis. "There can be some competition for the best spots," says one insider. "It's like always being on line for a movie, and then the doors open." Summing up the bright side of working at Cisco, one employee says "I've learned more in eight months here than in the years I spent in college. Eventually, I'll be able to take this knowledge somewhere where I don't have to worry about making the rent every month."

Employment Contact  

Human Resources
1-800-818-9201

Products and Services  

ATM switching systems;Internetworking Operating Software;Ethernet switchers;LAN switching systems;Network integration;Routers

Key Competitors  

3Com;Cabletron;Lucent Technologies;NEC;Nortel Networks

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